About Joan Lurie Realty...

w Company Profile

Joan Lurie Realty is a full service real estate company involved in the marketing and purchase of residential and commercial real estate throughout Los Angeles' Westside. Founded in 1985 by Joan Lurie Farb, the company has had a successful record of listing and selling a broad range of properties of all types and price ranges.

w Profile of Joan Lurie Farb

As one of the top brokers in her field, Joan Lurie Farb is a recognized leader in the area with many impressive awards and accomplishments. Consequently, after nineteen successful years in real estate, all of Joan's new business is through personal referrals. Always placing the person before the sale, Joan matches the client to the property and lifestyle whether the property is a "starter home" or upscale estate. Joan prides herself in the care and service that she provides, always ensuring her clients are completely happy and satisfied. A dedicated professional with a "can do" attitude, Joan has always worked hard to obtain the very best position for her clients. As an independent broker, she can be more competitive than her colleagues who work for larger, more inflexible firms can. Joan prides herself in providing attentive, top quality service, while being able to offer any discounted commission that is mutually acceptable between the parties. Joan has practiced as a licensed real estate broker in this area, full time, seven days per week over the past twenty years. She is fortunate to be able to take on only those properties about which she is truly enthusiastic about marketing. Joan is proud that her existing client base continues to affirm that she is tireless in the pursuit of excellent results. She has a very high energy level and derives great pleasure in achieving and exceeding her clients' expectations. Though she no longer practices as a C.P.A., this valuable training has provided her with what sets her apart from others in her field. Joan is a businesswoman who comes fully equipped with creative and analytical skills, who can and will go the extra mile to deal with even the most complex transactions. Why is Joan so successful? Because of her genuine love for people and her commitment to providing the finest service on behalf of her clients.

w Why choose Joan Lurie Realty?

Real estate is a personal service business, and it is important to choose carefully the company that will represent you in your next real estate transaction. What you should hope to engage is a firm that is going to be diligent, experienced, energetic and creative ? a company that will tailor their marketing plan to your unique requirements. People often ask Joan how she finds competing in a climate where almost all of her competitors are agents in the few, large firms remaining today. Her response is that the larger these firms get, the more value she can offer to the individual client. The large companies offer no more than Joan can give, but they are inflexible in the arrangements they are willing to make. "The real estate brokerage business is a level playing field...we all use exactly the same methods of marketing homes." Joan comments. "We are all members of the same multiple listing service, we advertise in the same publications. Global marketing is a reality in today's internet-driven world.  What sets one broker apart from another is the ability to give personalized, seasoned, hands-on service.  With my twenty years of experience, my business background and a reputation which I am very proud of, this is where I feel I can beat out the competition."  Joan Lurie Realty is the truly best of both worlds -- sophisticated "big company" marketing combined with highly personalized "boutique company" service tailored to YOUR needs, not those of the brokerage firm.